In order to ensure a successful expansion, Strategic Discourse produced a detailed strategy report. In line with best practice, the team, which was comprised of leading academics and industry specialists, utilised the most appropriate academic and business models to devise a thorough and reliable phased expansion plan.
This plan was reviewed and supported by Apsley Business School’s senior management team, ensuring close client.
As a direct result of successful service delivery in the education sector, Strategic Discourse have developed a number of strong relationships with international education providers. The team believed that a two-step scaled expansion strategy would be most appropriate in this instance. At Strategic Discourse, all programmes of delivery are tailored to the client and their specific needs, while ensuring the needs of the end user are met.
In the first phase, the team used their strong relationships to help facilitate a network arrangement with existing universities in Europe. Partnering with existing international education providers allowed Apsley to participate in student exchange programmes. As well as increasing their referenceability in Europe, relationships like these helped make Apsley’s business school in the UK a more enticing proposition for homegrown professionals looking to develop their skills/accreditations and have the opportunity to expand their horizons geographically. A number of students at the time owned their own SME’s and credited the international exchange programme with helping them to understand global markets and better positioning their product portfolio in line with this.
The exchange programme helped grow the reputation of Apsley without incurring the large sunk costs normally associated with international expansions.