Strategic Discourse have a long standing relationship with Kingston Business School. Both organisations have collaborated on a number of academic projects successfully in the past. To reduce bias in this research study, it was deemed necessary that both organisations work on the project. Kingston Business School would be responsible for primary data gathering phases and Strategic Discourse would be responsible for data analysis phases.
Following academic best practice, Saunders Research Onion and other literature search methodologies adapted from Boell and Cecez-Kecmanovic (2014) were employed. The team gained a comprehensive understanding of the factors currently on the agenda of CEOs, not only in the NHS, but in an international setting as well.
Overall, the literature shows that Chief Executives and other Senior Leaders in the healthcare system are at constant pressure to deliver on many moving and changing targets. By including various global healthcare leaders, the team were able to show differences in approach throughout multiple communities.
To establish first hand if the issues highlighted in literature were in line with those that were on the agenda of NHS CEOs and “keeping NHS CEOs up at night”, interviews were held with several key leaders in the NHS.
These interviews were transcribed in full and analysed by the Strategic Discourse team. The content of the transcripts were coded and key themes were identified. In total 60 areas were identified by the CEOs, as key areas of concern. These are highlighted in the graph below.